CASE STUDY: Nokia Turns Two Cultures into One
IMPACT: 10% improvement in manager behavior scores, according to direct report surveys
SCALE: 3,500+ line managers
SPEED: 2 years
When people start viewing challenges as opportunities, rather than as threats, they’re using what psychologists call a “growth mindset.” In doing so, research finds they radically increase the chances of succeeding at their given task.
In Nokia’s case, that task was turning two cultures into one.
Shortly after its 2016 acquisition of French telecommunications company Alcatel-Lucent, Nokia partnered with the NeuroLeadership Institute to create culture change by way of Nokia’s approximately 3,500 line managers. The story puts to practice a great deal of research showcased in NLI’s newest white paper, “How Culture Change Really Happens.”
CONNECT, GROW, DECIDE
NLI knows from its research into culture change that employees must develop their growth mindset before they can do the work of adapting to new ways of behaving. Otherwise, they may shy away from new initiatives or actively fight against them.
Over the past two years, Nokia has rolled out three of NLI’s scalable learning solutions — digitized, science-based learning initiatives that help organizations across a variety of domains in culture, leadership, performance, diversity, and inclusion.
Nokia’s solutions include CONNECT: The Neuroscience of Quality Conversations, GROW: The Neuroscience of Growth Mindset, and DECIDE: The Neuroscience of Breaking Bias. GROW has helped leaders cultivate their growth mindset; CONNECT helps them have higher quality conversations; and DECIDE helps employees use less biased thinking in everyday situations.
Nokia leaders took to the programs almost immediately.
For the pilot CONNECT roll-out, Nokia wanted a minimum participation rate of at least 40%; it got 64%. It wanted a satisfaction score of 5.5 out of 7; it got a 5.7. And it wanted to see signs of positive behavior change from both participants and their direct reports; follow-up surveys showed 90% of the feedback was positive or constructive.
“I recommend it to everybody within Nokia,” Pekka Pesonen, Manager of Organizational Development, told NLI.
Impact across thousands
Since the three programs have started rolling out, direct report surveys show a 10% jump in manager behavior scores. Self-report surveys from managers show a 20% jump.
These kinds of improvements show how important it is to build new habits to shape culture. (In fact, at NLI, we define culture simply as “shared everyday habits.”) At Nokia, those habits include conversations built on principles of social threat and reward, and bias mitigation strategies to make more effective decisions.
Hundreds of managers are still enrolling in Nokia’s three programs, which the company has branded Drive, Dare, Care. As each manager moves through the solutions, the culture as a whole will inevitably become more unified.
“Together with NLI,” says Michael Kirchner, Global Program Manager in Nokia’s Organizational Development team, “we enhanced our change management capability, and helped our leaders to create an environment of trust and safety.”
Click here to view the full Nokia case study.
This article is the fourth installment in NLI’s new series, Culture Change: The Master Class, a 6-week campaign to help leaders understand the science behind creating — and sustaining — culture change.