Leadership Principles

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Build a leadership model that generates real behavior change.

Leadership development has become a $16 billion industry, with archives of conflicting literature and thousands of complex models. Improving leadership has to start with a clear definition of what a firm means by leadership itself. There is enormous upside when the qualities of leadership are defined in a simple, readily memorable way.

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Case Study: Microsoft

As detailed in the Harvard Business Review, Microsoft remade its leadership framework with the brain in mind—going from exhaustive detail to essential principles.

Concurrently, it also embraced a growth mindset, shifting from a culture of know-it-alls to a culture of learn-it-alls.

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