The human brain is an unbelievably powerful machine, but it still has limitations. Every NLI behavior-change program takes into account how people process new information and interact with each other to get the biggest transformation possible.
The result? Culture change that happens in weeks, not years.
Organizational change isn’t just a matter of picking new priorities. It also involves people building new habits, and then implementing systems to reinforce those habits. This is known as the PHS Model of culture change. Watch the video above to learn how organizations like IBM and HP have used the PHS framework to transform their cultures.
Conventional wisdom says the best way to measure the effectiveness of a learning experience is to ask participants how much they liked it. Unfortunately, these kinds of measures rarely predict actual impact.
A smarter approach focuses on how many people are adopting the new, desired behaviors. Are people building new habits? How are they doing things differently than before? What results are those new habits achieving?
To see behavior change in action, check out case studies from Nokia, HP, and more.
Behavior Change By the Numbers
How we’re building more human, high-performing organizations worldwide — by the numbers.
Case Studies By Practice Area
How will you make your organization more human?
Master the science of behavior change.
Research | Briefings | Events
Industry-leading guidance that accelerates transformation.
Culture DNA | Diagnostics | Strategy
Drive results quickly with proven habit activation strategies.
ELearning | Custom Tools | Licensing
Want to Find the best solution for you today?
Connect with NeuroLeadership experts to explore how you can transform your organization quickly, deeply, and at scale.
Join millions of employees in creating culture change at scale by reaching out today.
In 2007, David and Lisa Rock and their team had been working in leadership development and executive coaching for ten years, when David coined the term “NeuroLeadership.”ef
North America
Africa
South America
Asia
Europe
Australia
© NeuroLeadership Institute 2025. All Rights Reserved