About 3 weeks ago, the emails started. Companies sent out emails to thousands of subscribers asking for forgiveness and pledging support for Black communities. The emails came suddenly and in spurts. Yet, things still felt the same, but with a cluttered inbox. Are there more strategic ways companies can respond during times of crisis, especially when it comes to diversity issues. What if silence is golden? Where a company or organization can admit they don’t have an answer, and they are open to listening during a time of crisis.