Introducing a revolutionary new way to accelerate leadership development.

Better leaders. Everywhere. Faster.

You want to lead more effectively. We’re here to help.

Introducing LEAD: The Neuroscience of Effective Management — a radical breakthrough in developing better leaders, anywhere and everywhere, faster and more effectively than ever before.

Who This Is For

Anyone who wants to develop better management or leadership skills.


Collaborative learning via our virtual Habit Activation Platform with interactive contentand AI-enhanced insights.

Time Commitment

Build new habits over six months at just 15 minutes per week.

Based on 25 years of neuroscience and leadership research, LEAD is a personalized habit activation platform that replaces hard-to-scale in-person leadership training with personalized digital learning journeys.

Build the habits you need to better manage yourself, mobilize others, and drive results, all based on deep insights about the brain.

As an enterprise solution, LEAD works for tens or tens of thousands of managers, anywhere in the world, in 36 languages. Use the platform as is, or add 1-1 coaching, or in-person experiences, to suit your culture.

Off the shelf, the solution is ideal for new to senior leaders. It can be customized to different levels of leaders, industries, or to your leadership model.

Revolutionize Leadership Development

Harness evidence-based essentials for making any manager more effective

Participants can expect a dynamic, personalized habit activation journey built on the neuroscience of learning — across three comprehensive modules.

Manage Myself

Optimize my brain
Regulate emotions
Sustain good thinking

Mobilize Others

Connect efficiently
Set the right course
Inspire great work

Drive Results

Make it safe
Solve problems faster
Stay agile

Learning in LEAD is further supported by our proprietary AI-powered leadership guidance platform, NILES. 

NILES isn’t just artificial intelligence, it’s Neuro Intelligence.


Unlike standard generative AIs that rely on large swathes of questionable information, NILES is built on 26 years of coherent, curated, evidence-based research, and content that helps people understand their brain, so they can more effectively manage themselves and others.

Brain-friendly modules, built on learning science, drive retention and impact

Cohort-based journeys help to cultivate community and social learning

Videos, guides and contextual tools activate habit adoption
in real-time

Scenario-based learning helps participants practice and sustain habits

Contextualized prompts deepen insight through guided reflection

Trusted as the Leadership Development Partner To Some of the World’s Most Impactful Organizations

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Deepen Your Learning About Leadership Development

Start your learning journey today


Enroll in LEAD: The Neuroscience of Effective Management

Open enrollment registration is accepted on a continuous basis, with optional orientation dates published regularly.

Choose a plan below to begin the process.


Self-paced learning for individual users.
$495/User / Annually
  • Self-paced, contextualized learning
  • Dynamic, personalized habit activation bolstered by a constantly evolving social learning experience
  • Ability to upgrade to premium features like in-person cohort kick-offs, on-demand coaching, and advisories

Attend a LEAD Discovery Event

Connect with Dr. David Rock and other NeuroLeadership experts to better understand the program and learn if LEAD is right for you.

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