Strange but true: google the SCARF model and you find more links online than Maslow’s hierarchy of needs. NLI co-founder David Rock walks through how the model was developed, what it does, why it is so sticky, and what’s next for this impactful framework.
AI
The responsible way to choose a leadership AI for your organization
By Dr. David Rock Offers for digital, AI-powered coaching are starting to pop up in the inboxes of HR leaders everywhere, with lots of promises of cost savings for coaching.
October 8, 2025
