While more than half of consumers want companies and their leaders to take a stand on social issues, doing so could come at a cost – whether it’s lost talent, sales, or partnerships. Recent examples include Bud Light, whose sales fell 30% in June 2023 compared with the same week in 2022 after it partnered with a transgenic influencer, and Target Corp., which lost $13 billion in market value in one month, with part of the loss being attributed to backlash of the retailer’s Pride-themed children’s clothing line. So what’s a leader to do when controversial social issues arise? With neuroscience in mind, NLI’s Laura Cassiday and David Rock offer up three approaches companies can take in Fast Company.
Culture and Leadership
Our Political Differences are Increasingly Explosive. We Can Fix It.
Dr. David Rock, Co-Founder and CEO of the NeuroLeadership Institute, highlights the transformative power of positive, personal engagement in difficult conversations. This article from the Cincinnati Enquirer explores how leveraging NLI’s SCARF model can help individuals diagnose and navigate communication challenges, fostering empathy and constructive dialogue across diverse perspectives.