Fortune
Why Organizations Fail

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By DAVID ROCK

The technology to see very small things up close showed us we had much wrong about health. The technology to see big things far away showed us we are not the center of the universe.

More recently, a technology called fMRI, that lets us collect images of oxygen use inside an active brain, has shown us that some of our long-held beliefs about human motivation may be wrong.

Matthew Lieberman, one of the founding fathers of a field called social neuroscience, tells this story in his new book, Social: Why Our Brains Are Wired to Connect. Learn more…

2017-12-04T13:49:24+00:00 June 23rd, 2013|
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