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Why Followers Follow
A key aspect of organizational transformation involves leaders getting buy-in from their teams. But leadership doesn’t come without followership.
May 2, 2019
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A key aspect of organizational transformation involves leaders getting buy-in from their teams. But leadership doesn’t come without followership.
Humans may instinctively resist change, since it threatens our current stability, but research suggests there are ways to reframe change as a positive.
Transformation is on just about every leader’s mind, but not every organization is equipped to handle major change. Science can help.
Join millions of employees in creating culture change at scale by reaching out today.
In 2007, David and Lisa Rock and their team had been working in leadership development and executive coaching for ten years, when David coined the term “NeuroLeadership.”ef
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