As digitally native retailers like Amazon and Alibaba begin to nibble away at legacy brands’ market share, companies like Procter & Gamble have started rethinking the way they approach new product lines. For FD Wilder, Former Senior Vice President of Go-to-Market Strategy and Innovation at P&G, that new approach requires being the fastest learner in town – and shifting our mindset to roll with the uncertainty along the way.
Our host Chris Weller is joined by FD Wilder (formerly of Procter & Gamble) and Heidi Grant (Neuroleadership Institute).
