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By ADAM BRYANT

This interview with David Rock, director of the NeuroLeadership Institute, was conducted and edited by Adam Bryant.

Q. You’ve developed an acronym — SCARF — to better explain people’s behavior, particularly at work. Can you explain it?

A. It’s really a summary of what motivates us, the things we feel most passionately about, both positively and negatively, that are driving our behavior all the time. They’re almost like the primary colors of intrinsic motivation.

So, simply put, the brain categorizes everything into one of two categories: threat or reward.

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