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“The business case for DEI is dead. Long live the business case. If it feels like you’ve been through whiplash on how companies view DEI these days, you’re not alone.
Since the Civil Rights Act of 1964 ushered in affirmative action, making diversity the legal thing to do, subsequent movements in the 1970s — Women’s Liberation and Gay Rights — ushered in the moral case, or diversity as the right thing to do. Then in the 1980s, capitalism became king, and diversity as a driver of profit was born.
Today, DEI is big business. A global market industry worth $7.5 billion in 2020, DEI grew 24% to $9.3 billion last year,, and is forecast to reach $15.4 billion by 2026, a nearly 66% increase from where it is now.”
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