Build a leadership model that creates real behavior change.

Leadership development is a $16 billion industry that has little to show for itself. The problem: Most leadership models aren’t sticky, meaningful, and coherent. However, when organizations create models that people can remember, find relevant to their work, and fit into their other priorities, everybody wins.

Ready to start building your leadership principles?

Get Your Free Copy of the Leadership Principles “Idea Report”

Organizations devote countless hours and resources to developing their leadership models. So how come so few leaders actually use them? Download the Idea Report “Building Brain-Friendly Leadership Models” today.

Consulting that perfects your organization's priorities, habits, and systems — with science.

Thinking Partnerships with NLI can strengthen your organization — no matter what your needs are, or where you are in your journey. Read on to learn how we can help your firm adapt faster.

Read Our White Paper On Leadership Principles

Organizations devote countless hours and expend enormous amounts of energy developing their leadership models. So how come so few leaders actually use them? Submit your information to find out.

Featured Case Study: Microsoft

As detailed in Harvard Business Review, Microsoft overhauled its leadership framework with the brain in mind, moving from exhaustive details to essential principles and from a culture of know-it-alls to a culture of “learn-it-alls.”

As detailed in the Harvard Business Review, Microsoft remade its leadership framework with the brain in mind—going from exhaustive detail to essential principles.

Concurrently, it also embraced a growth mindset, shifting from a culture of know-it-alls to a culture of learn-it-alls.

“When our executives speak externally, you will hear clarity, energy, and success throughout all their talks, and it’s not because we’re coaching them. It’s because it’s just working so well.”

Your Brain-Friendly New Leadership Model

Every effective leadership model begins with the brain in mind — no matter your size or industry.

ICON_HowWePartner_Insights

Insights

Master the science of behavior change.

ICON_HowWePartner_Advisory

Advisory

Industry-leading guidance that accelerates transformation.

ICON_HowWePartner_BehaviorChange

Behavior Change

Drive results quickly with proven habit activation strategies.

Continue to Learn, Share, & Grow

Explore more insights and strategies on the Your Brain at Work blog

The Report Card Is In: Most Organizations Score a B- in Leadership GPA

NLI recently launched an assessment that asks participants to rate their organizations’ leaders on the key behaviors of growth mindset, psychological safety, and accountability (the Leadership GPA). Early results suggest that leaders struggle the most with embracing growth mindset and the least with accountability. Specifically, leaders face challenges in sharing mistakes, encouraging healthy debate, and challenging others without conflict. For the past year, the NeuroLeadership Institute (NLI) has been exploring what we call the Leadership GPA — a simple yet powerful framework built on growth mindset, psychological safety, and accountability. When leaders cultivate these three critical skills, they create the conditions for high performance across teams and organizations. As a research-driven organization, we wanted to know: How do employees perceive their organization’s performance in each of these areas? In late May 2025, we launched NLI’s Leadership GPA Assessment — a five-minute assessment that asks participants to rate how leaders in their organization typically demonstrate behaviors tied to each component of the GPA.  The assessment is still open, but we’ve already obtained some intriguing results. On average, participants rated their organization’s Leadership GPA at 2.61, the equivalent of a B- to C+ on a standard 4.0 scale. While this points to room for overall improvement, a closer look at the individual components reveals where organizations are struggling most. Growth mindset Growth mindset is the belief that skills can be improved over time, rather than being fixed at birth. People who embrace a growth mindset focus on improving rather than proving themselves. They respond more productively to feedback, adapt flexibly to setbacks, and view challenges as opportunities to grow. To our surprise, growth mindset scored the lowest of the three GPA components, with an average of 2.51. This result was unexpected, given that embracing a growth mindset is a well-known driver of beneficial workplace outcomes, and many organizations have invested in strategies to encourage it. NLI’s GROW: The Neuroscience of Growth Mindset is one of our most popular solutions, with numerous success stories from clients who’ve embedded growth mindset behaviors at scale. A closer look at the data points to one habit that challenges leaders the most: “encouraging people to share their mistakes, even when it’s uncomfortable.” This habit received the lowest average score of all growth mindset behaviors (2.38). And it makes sense. Admitting mistakes can feel like a direct threat to our status — our desire to be respected and seen as competent. Most of us would rather showcase our successes and quietly bury our failures. But mistakes are essential to learning, and when leaders share their own missteps, they normalize that discomfort for others. Admitting errors also builds a sense of relatedness with others. In fact, by saying, “I messed up — and here’s what I learned,” leaders often earn more respect, not less. Psychological safety Survey participants scored their leaders slightly higher on psychological safety, with an average score of 2.57. Psychological safety is the shared belief that people can speak up with ideas, concerns, questions, or mistakes without fear of punishment or humiliation. Among the specific habits of psychological safety, leaders struggled the most with “making it clear that robust debate is critical for achieving excellence.” In fact, this particular habit scored the lowest (2.29) of any in the survey. Leaders also found it difficult to “challenge people without creating conflict,” another behavior tied to psychologically safe teams.  A common misconception is that psychological safety means being nice — avoiding tension, smoothing over disagreements, and keeping interactions comfortable. But psychological safety isn’t about avoiding conflict. Teams with true psychological safety aren’t afraid to engage in robust, healthy debate to arrive at the best decisions and outcomes. For leaders, this means creating an environment where everyone feels safe to challenge ideas, question assumptions, or point out problems, with nobody viewing these behaviors as personal attacks.  In collaboration with noted psychological safety expert Dr. Amy Edmondson, NLI developed TEAM: The Neuroscience of Psychological Safety to help organizations establish an environment where discomfort doesn’t derail progress — it empowers it. Accountability We’ve been hearing from clients that many organizations are struggling with accountability, so it was interesting that survey participants rated their leaders the highest in this area, with a score of 2.76. An area for improvement was “reminding people of the purpose of any task” (2.66), an important step for leaders to spark motivation in their employees. While we trust the survey’s accuracy, our client interactions suggest a potential gap between perception and reality when it comes to accountability. Many employees think they and their leaders are being accountable, but are they really? And are they practicing punitive accountability (which relies on fear, blame, and punishment) or proactive accountability (where employees take true ownership of their obligations)? NLI’s newest solution, DELIVER: The Neuroscience of Accountability, equips organizations with three essential habits for building proactive accountability: syncing expectations, driving with purpose, and owning the impact. This approach ensures accountability is not merely a perception but a deeply embedded practice. Boost your organization’s leadership GPA Speaking of perception, another interesting finding from the GPA assessment is that different roles within organizations sometimes rated Leadership GPA differently. For example, founders and co-founders of companies scored their overall Leadership GPA 0.8-0.9 points higher than other roles, such as senior leaders, managers, or independent contributors. This result suggests that the highest-ranking officers in an organization may be overestimating their leaders’ effectiveness. If your organization isn’t making the honor roll just yet, there’s no need to worry. Elevating leadership effectiveness is within reach, and the key is focusing on the right priorities, rather than trying to improve everything all at once. By honing in on the three most critical areas — growth mindset, psychological safety, and accountability — leaders can strengthen their skills where improvement is needed most. Over time, these habits will become deeply ingrained, transforming their organization’s leadership and entire culture. About the GPA Assessment: The assessment includes 12 questions (four each from the areas of growth mindset, psychological safety, and accountability)

Read More

Latest From the Lab: Ownership drives responsibility

A common challenge for organizations is getting people to take responsibility for their work instead of deferring or shifting blame, a critical element in cultures of accountability. A recent study suggests that our sense of responsibility, and the brain activity that supports it, can emerge from having a sense of control or agency in our work, as opposed to merely following orders.  These results reveal a tangible way for leaders to foster a sense of responsibility for all individuals, even in hierarchical organizations.  If you’re a leader, how many times have you seen the following scenario play out? You give an otherwise dedicated team member an important task, only for them to work slowly, deliver subpar results, and then shrug their shoulders or shift blame. You’re confused. Aren’t they a high performer? Why don’t they take responsibility? Recent research offers a possibility for what might be going on. In a newly published brain imaging study, researchers showed that the act of merely following someone else’s orders, or not having ownership of our decisions, reduces our sense of responsibility for the actions that follow. In other words, how responsible we feel, stems from having a “stake in the game,” or some degree of ownership in the work.  This study builds on a growing body of work into how accountability happens in the workplace. Taking responsibility for the work done and the impact made is one of the characteristics of accountability, a concept that, while not new to the organizational landscape, is a current challenge facing many. While 91% of managers and employees say accountability is important at work, 97% of managers (as shared in a recent NLI Leadership Think Tank) say they struggle to hold their teams accountable. Everyone knows it matters, but almost no one feels confident implementing accountability.  The challenge is that in this new era of working, the formal systems organizations have historically relied on, may not work like they used to, primarily because we have learned that there are better ways to create accountability and now we need to revise the systems. For example, the common idea that holding employees accountable for their actions with performance evaluations, employment contracts, or disciplinary procedures is an effective means to help them improve, reach performance standards, and regulate their behavior, lacks one critical component — the individual’s belief or perception of being accountable. So, it may not be as simple as sending a list of tasks to a team member and expecting results. That’s because people won’t choose to be more responsible just because we tell them to. They need to feel responsible first. A sense of control fosters responsibility in the brain Research has suggested that there are several factors which will increase the likelihood someone will take responsibility for their actions or decisions. One of these factors is whether we believe we have a sense of agency or control over our actions. Today, few managers and employees report having such control. Only 21% of employees feel their performance metrics — which often define accountability — are within their control. And managers also claim they have “limited to no” agency or control to hold others accountable.   Prior research has shown that when we lose our sense of control, such as when we’re obeying orders or being told to do something, this immediately reduces our perception of responsibility. We feel less responsible for an outcome if someone else, especially with a higher status or rank, told us to do it. This poses a major challenge to organizations, especially those that are structured hierarchically. If individuals, whether it’s employees or managers, feel a lack of agency or control, they will also feel less responsible for their actions and shift blame to others. A recent study further explored this question by looking to see what happens in the brain when we don’t have a sense of control over decisions, especially when being faced with immoral or difficult decisions. Published in Cerebral Cortex Journal, the study tested a sense of agency by examining both free and coerced choices. Participants were either given free choice to inflict a mild shock to another individual, which added a factor of morality to the decision, or coerced to follow the test giver’s orders to inflict the shock.  As expected, participants felt less responsible for their actions when they were merely “following orders” than those that had “free choice” over their actions. Functional magnetic resonance imaging supported the behavioral impact. Researchers found that activity within the frontal gyrus, precuneus, and lateral occipital cortes, regions linked to our sense of control and decision-making, differed across the groups.  When individuals had “free choice” over their decisions, these brain areas were more highly engaged — people felt a sense of control and seemingly took a more active role in their decision, measured through the time it took to make a decision and engagement of brain areas that are associated with conscious decision-making. This fostered their sense of responsibility, and aligns with earlier work showing a similar effect — having a sense of control makes people feel “fully responsible” for their actions. On the other hand, when individuals were merely “following orders,” these brain areas were quiet and people acted almost immediately with no time to consider their actions — they did not actively consider their decisions as measured through a lack of engagement in decision making brain regions. This lack of brain activity acts to distance people, mentally, from the decision and responsibility for the outcomes, and aligns with work showing that participants report “not being responsible” when not having a choice.  Creating accountability through ownership These results suggest that getting to responsibility begins with a sense of agency. If leaders want their teams to be more accountable, they first need to increase their teams’ sense of control or ownership of their work. Any decision made towards their goals will then be made with a felt sense of responsibility, and they will be more likely to take that responsibility when

Read More

Commit to Change

Want to Find the best solution for you today?

 

Connect with NeuroLeadership experts to explore how you can transform your organization quickly, deeply, and at scale.

Scroll To Top

This site uses cookies to provide you with a personalized browsing experience. By using this site you agree to our use of cookies as explained in our Privacy Policy. Please read our Privacy Policy for more information.