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Leadership needs a grand commitment. General Motors (GM), a Fast Company Most Innovative Company, recently announced it will sell only zero-emission vehicles by 2035. The move sparked lots of discussion, largely positive, and other industries—i.e. healthcare—declared they “need their own Mary Barra,” a reference to the GM CEO and her leadership.
Over the last 25 years, we’ve cracked the code for culture change at scale. Discover what science-backed habit activation can do for your organization.
In 2007, David and Lisa Rock and their team had been working in leadership development and executive coaching for ten years, when David coined the term “NeuroLeadership.”ef
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