Culture is the DNA of an organization: the how-we-do-things building blocks that, for better or worse, get endlessly replicated as a company grows.
But just like the latest biology is showing that you’re not stuck with your genes, NeuroLeadership research is finding that organizational DNA can be edited, too.It requires knowing how ideas get spread and get remembered, and designing cultural initiatives for viral, self-directed behavior change. It’s where brain and organizational science meet.
Join the NeuroLeadership Institute’s Mary Slaughter and Dr. Heidi Grant for a discussion on the science and practice of effectively defining (or redefining) your cultural DNA. You’ll discover the extraordinary power of creating memorable, coherent language as the first step to culture change that lasts.
You can view the presentation slides here.
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