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Lead Change with the Brain in Mind (Vol. 4)

By BETH JONES, DAVID ROCK, JIM WHITING, XENIA BENDIT

Organizational transformations are challenging, even under the best of circumstances, with overall success rates at about 30%. (McKinsey Quarterly, 2010). One of the toughest tasks is to maintain employee engagement and motivation in the midst of uncertainty created by wide scale organizational change.

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