F.D. Wilder worked for Procter & Gamble (P&G) for 37 years. He spent nearly half of his career living and working overseas (5 countries throughout Latin America), and in global roles. In his last 3 assignments, F.D. led go-to-market strategy, commercial innovation, and digital transformation worldwide.
F.D. was the first Chief Digital Officer of the Global Beauty Sector ($10 billion in revenue), responsible for bringing the “outside in” and increasing the “digital IQ” of P&G brands relative to competition in Hair, Skin, and Personal Care, as well as Cosmetics, Salon Professional, and Fine Fragrances. F.D. was at the forefront of retooling the digital skills of the organization to stay ahead of the pace of change.
Following the turnaround of the Beauty business, F.D. was appointed to the newly created position of Head of the eBusiness Unit reporting directly to the CEO (A.G. Lafley). F.D. wrote and implemented P&G’s eBusiness growth strategy which integrated digital marketing, eCommerce sales (including direct-to-consumer), with IT platforms and delivered year-over-year online sales & profit growth of +35%. F.D. was at the forefront of an interdisciplinary or “team of teams” approach to business management.
In his last assignment at P&G, F.D. was the Senior Vice President of Go-To-Market Strategy and Innovation. This included crafting “Signal” (i.e., signals from the future), P&G’s global thought leadership platform for growth and innovation across product, packaging, communications, go-to-market, and joint value creation. F.D. has been at the forefront of shifting P&G’s culture from “knowing it all to learning it all.”
F.D. is now a Thought Leader with the NeuroLeadership Institute and Senior Advisory Consultant with McKinsey & Company. He also serves as a strategic advisor to The dtx Company, NeuroLeadership Institute, Fernbrook Capital Management, Evrythng, Sleep Score Ventures, and DePauw University. F.D. is a member of World 50 Digital and Fast Company Impact Council.
